Whatever your views on the matter, you DO now have the opportunity to comment on whether you think Tescos should be able to embellish their new store with several huge illuminated signs. Have they read the Conservation Area Management Plan and what it has to say about shop signage? Are they making any effort to choose signage that enhances the Conservation Area (as required by the plan)?
Please take a moment to look at their planning application for signage and register your views. The online system for commenting on applications is easy to use. Here are the links to Tesco's applications:
Resignage of building including internally illuminated fascia sign, internally illuminated projecting sign and non-illuminated signage to ATM - Clan House Turner's Lane Sheffield S10 1BPRef. No: 12/02714/ADV | Received date: Tue 04 Sep 2012 | Status: Pending Consideration | Case Type: Planning Application
Ref. No: 12/02715/ADV | Received date: Wed 05 Sep 2012 | Status: Pending Consideration | Case Type: Planning Application